In QuickBooks' "Backing You" ad campaigns, I led the creation and styling of Danny DeVito's looks, seamlessly blending his iconic persona with the brand's message. Using his signature glasses from "It's Always Sunny in Philadelphia" in QuickBooks green ensured instant recognition of both DeVito and the brand. Collaborating closely with the production team, I ensured DeVito's wardrobe matched the campaign's objectives, resulting in impactful ads that highlight QuickBooks' value. My attention to detail and creativity contributed to QuickBooks' advertising success, solidifying its market position. Additionally, the dog sweatshirt I designed for one spot became a popular GIF.